Serving Since 1993

CalBRE License Number(s): 01167079

San Fernando Realty/Mission Real Estate
San Fernando Realty/Mission Real Estate
458 N. Maclay Ave. San Fernando CA 91340

LISTING PLAN OF ACTION

Our objectives are the following:

  1. To assist in getting as many qualified buyers as possible into your home until it is sold.
  2. To communicate to you, weekly, the results of our activities.
  3. To assist you in negotiating the highest dollar value… between you and the buyer.

The following are steps I take to get a home sold…the “Proactive Approach:”

  1. Place special feature cards around the house to make sure that no one misses any of the special amenities.
  2. Make a list of highlights and features that your home has to give to all potential buyers when they come into your home.
  3. Hire a professional photographer to shoot the property during whats called the “twilight” hour.  This will make the property stand out from the rest. In addition, we will take a professional video (Virtual Tour) to maximize the amount of exposure that you can get on all the media and online outlets.
  4. Submit your home to our local Multiple Listing Service (MLS), which will expose your home to thousands of agents. 
  5. Price your home competitively.
  6. Promote your home at our weekly Mission Real Estate sales meeting.
  7. Feature you property in our weekly caravan where 30 or more agents will come through the property to give their pricing opinions.
  8. Email a featured sheet to the top 50 agents in the market place for their potential buyers.
  9. Your property will be published on the internet (syndicated to 500+ websites like Realtor.com, Zillow, Trulia, Redfin and More) so that more potential buyers can see you home. (Optional)
  10. Your home will be put on a reverse prospecting system where Brokers can let all their buyers know about your home as soon as it comes on the market.
  11. Give you a detailed list of any  changes you should make to your property to make it more sellable.
  12. Constantly update you with any changes in the marketplace (Weekly Call).
  13. We have a call center with about 100 callers in Seattle that focus on looking for potential sellers and buyers for your home. (Active Prospecting)
  14. Pass out 1,000 “Just Listed” flyers to the community around you asking them if they know of anyone wanting to move into your area. (Active Prospecting)
  15. Pass out 500 “Open House” flyers for a given weekend to attract the community to see if they know of any potential buyers for your home. (Active Prospecting)
  16. Hold as my open houses as requested by seller. 
  17. Contact, over the next seven days: my buyer leads, center of influence, and past clients for their referrals and prospective buyers.
  18. Add additional exposure through a professional sign and lock box.
  19. Whenever possible, pre-qualify the prospective buyers.
  20. Keep you aware of the various methods of financing that the buyer might want to use.
  21. When possible, have the cooperating Broker in the area tour you home.
  22. Call all agents who have recently shown homes similar to your and see if their buyers are still available.
  23. Follow up on the salespeople who have shown your home for their feedback and response.
  24. If requested, I will host a brokers open house and invite all the top local agents to view your home so they can start looking for buyers.
  25. Assist you in arranging interim financing if necessary.
  26. Represent you on all offer presentations to assist you in negotiating the best possible price and terms.
  27. Handle all of the following upon a contract being accepted: Escrow, Mortgage, Title, and Other Closing Procedures.
  28. Deliver your check at closing.      

In addition, we offer a complimentary moving van for you to use at no cost, so you can move into your new home with ease.